Ford Appreciation Programs

Lake Ford Wants to Help You Save on Your Next New Ford Vehicle!

When you start the search for your next Ford, our finance team is happy to help you find a deal that saves you money and gets you behind the wheel of your favorite truck, SUV, or car. We also offer a variety of specials that provide extra incentives for the members who have put themselves on the front lines, whether here at home or abroad in foreign countries. The Ford Motor Company has provided additional incentives as a way of say thanks to those who help our country, as well as those who are the future of our country. Check out the incentives down below to learn more about which program is right for you.

Student/Recent Graduate Program

Are you a current college or graduate student, recent student, or current high school student about to graduate? The Ford Drives U incentive can help you save on your next purchase, allowing you to find an eligible new Ford model that helps you get from home to college or work while keeping money in your pocket!

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First Responders Program

We want to honor all of our heroes, including those who work hard during unprecedented events. The First Responders Appreciation helps police, firefighters, medical professionals, and EMTs, among others, save on their purchase or lease of a new eligible Ford vehicle.

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Military Appreciation Program

For those of our U.S. citizens who put themselves on the front lines at home or abroad, we have a deal that can help you save on your next vehicle! On all eligible new Ford models, we can help you save up to $500 on your purchase or lease. This deal applies to all qualified military branches, whether you're stationed in the U.S., coming home from abroad, or stationed in another country.

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Essential Workers Program

Designed to help those who have continued to work at public locations during unprecedented times like these, this program helps grocery store employees, farmers, public employees, and many more by offering complimentary maintenance services that include oil changes, tire rotations, and vehicle checkups.

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Accessibility Program

The goal of the Ford Accessibility Program is to make it easier for persons with disabilities to get on the road. That's why we offer a wide variety of adaptable vehicles to meet different needs, budgets and personalities. To get things started, we're offering up to a $1,000 reimbursement on adaptive equipment, or up to $200 for alert hearing devices, lumbar support or running boards.

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Find a deal that works for your situation? Reach out to us, and we'll help you determine if you are qualified and help you save on the next purchase or lease of a new Ford vehicle.


Lake Ford

4201 South 27th Street
Directions Milwaukee, WI 53221

  • Sales: (414) 817-3861
  • Service: (414) 817-3810
  • Parts: (414) 817-3179


  • Monday 9am-7pm
  • Tuesday 9am-7pm
  • Wednesday 9am-7pm
  • Thursday 9am-7pm
  • Friday 9am-7pm
  • Saturday 9am-5pm
  • Sunday Closed
  1. Lake Ford

    4201 South 27th Street
    Milwaukee, WI 53221

    • Sales: (414) 817-3861
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