BACK AND BADDER THAN EVER.

The legendary Ford Bronco.

Way back in 1966, Ford introduced its original SUV and cut a trail to the great outdoors that would be followed by generations of Americans. And now, Bronco is coming back, strapped with thrilling power and go-anywhere capability, uniquely equipped to carry true adventure seekers deep into the wild and untamed places their souls long to be.




BRONCO RIDES AGAIN

Way back in 1966, Ford introduced the world's first SUV and cut a trail to the great outdoors that would be followed by generations of Americans. And now, Bronco is coming back, strapped with thrilling power and go-anywhere capability, uniquely equipped to carry true adventure seekers deep into the wild and untamed places their souls long to be.

RETURN TO BAJA

Fifty years ago, the Ford Bronco was driven to an overall victory in the grueling 1969 Mexican 1000 - a feat that no other 4x4 has been able to duplicate. To honor their remarkable win, the Ford Bronco will once again return to the desert to test an all-new Bronco R racing prototype in the punishing 2019 Baja 1000. Get updates and follow its journey at performance.ford.com.

  • Ford Motor Company will reveal the all-new Ford Bronco lineup across Disney's broadcast, cable, digital and streaming properties. On Monday, July 13, three custom 3-minute films will air on ABC, ESPN and National Geographic, in each network's first commercial break in the 8:00 p.m. ET hour. All three films will be available on demand on Hulu the following day
  • Academy Award-winning director and acclaimed cinematographer, photographer and professional climber, Jimmy Chin, is collaborating with Disney CreativeWorks, Disney's award-winning creative agency, to co-create network reveal stories with the Ford team
  • Ford will share additional content featuring the Bronco lineup's capabilities and new features on its own social channels
  • Bronco fans can reserve their Bronco model for $100 each, starting Monday, July 13 at 8:00 p.m. ET at ford.com

Want to be one of the first people to reserve the new Bronco?  Fill out the form below to receive updates or get on placed on the reservation list!

Make an Inquiry

Contact

Lake Ford

4201 South 27th Street
Directions Milwaukee, WI 53221

  • Sales: (414) 817-3861
  • Service: (414) 817-3810
  • Parts: (414) 817-3179

Hours

  • Monday 9:00 am - 7:00 pm
  • Tuesday 9:00 am - 7:00 pm
  • Wednesday 9:00 am - 7:00 pm
  • Thursday 9:00 am - 7:00 pm
  • Friday 9:00 am - 7:00 pm
  • Saturday 9:00 am - 5:00 pm
  • Sunday Closed
  1. Lake Ford

    4201 South 27th Street
    Milwaukee, WI 53221

    • Sales: (414) 817-3861
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